You’ve connected all your accounts, and are starting to see some metrics and analytics pulling through for your social channels - but how far back will this data go?
Depending which stats and metrics you’re looking for, some retroactive data will appear and some will not. While some historical data is readily available through the different APIs from your social channels, there are some metrics and analytics that you won’t be able to see historically.
This article covers the total amount of data that is available via API upon connection. The amount of data you may see is determined by your Dash Social plan.
Historical Data Availability by Channel
| Insights > Account Overview | Accounts Reached = Up to 1 year prior to connection Profile Views = Up to 2 years prior to connections Content Impressions = Up to 2 years prior to connection Accounts Engaged = Up to 200 days prior to connection Content Engagements (including Likes, Comments, Shares, Saves and Story Replies) = Up to 200 days prior to connection Profile Actions = Up to 2 years prior to connection Audience Demographics = None |
| Insights > Your Followers | Net New, Total and Lost Followers = None Follower Activity = Up to 30 days prior to connection Follower Demographics = None |
| Stories | None |
| UGC | None |
| Hashtag Monitor | None |
Instagram Insights > Your Posts
| Owned Historical Posts | Up to 2 years prior to connection |
| Owned Historical Posts (Boosted) | Up to 3 years prior to connection |
| Engagements | Yes |
| Engagement Rate | Yes |
| Effectiveness | No, see the FAQ for more information. |
| Impressions | Yes |
| Reach | Yes |
| Video Views | Yes |
| Overview | Up to 2 years |
| Your Posts | All time - however Meta cannot guarantee historical data accuracy |
TikTok
| Overview > Account Stats | From the point of connection |
| Your Posts | Will show total historical data as occurring at point of connection |
The TikTok API is currently returning incorrect follower counts for dates prior to account connection. We're aware of the issue and have escalated it to TikTok for resolution.
X (Twitter)
| Overview > Follower Stats | From the point of connection |
| Overview > Post Stats | Up to 30 days prior to connection |
| Your Posts | Up to 30 days prior to connections |
| Overview | None |
| Your Pins | Historical Pins will only show data from point of connection on - not lifetime |
YouTube
| Overview > Account Stats | Up to 1 year prior to connection |
| Your Videos | Yes, for all time |
| Overview | Up to 1 year prior to connection |
| Your Posts | Will pull in 12 months of posts with historical data as occurring at point of connection |
Threads
| Overview > Profile Stats | Up to 3 years prior to connection but only as far back as June 1, 2024 |
| Overview > Follower Stats | From point of connection |
Your Posts
| Up to 3 years prior to connection but only as far back as June 1, 2024 |
Historical Data Availability by Feature
Creators
Creator Discovery
| Instagram Creators | Up to 3 months of historical data or 200 recent posts, whichever is fewer. |
| TikTok Creators | Up to 3 months of historical data for newly added creators or 200 recent posts, whichever is fewer. |
Your Creators and Creator Profile
| Feed Posts | As far back as January 1, 2022. |
| Tagged Stories | None |
TikTok
| Posts | Up to 1 year from the date the creator was first added to Dash Social by any brand. |
Campaigns
| All Campaigns Data | N/A |
| Google Analytics Data | Up to November 14, 2005 for Universal Analytics (Dash Social does not store GA data, only accesses it) |
Competitors: Instagram
| Overview | Up to 1 year |
| Competitor Posts | Up to 1 year |
| Competitor Post Metrics | Up to 1 year |
| Competitor Follower Stats | None |
Competitors: Facebook
| Competitor Post Metrics | Up to 2 years |
| Competitor Follower Stats | None, unless previously added to our database |
Competitors: X
| Overview | 30 days of historical data up to 3,200 posts |
| Competitor Posts | 30 days of historical data up to 3,200 posts |
| Competitor Follower Stats | None |
Competitors: YouTube
| Overview | None, unless previously added to our database |
| Competitor Posts | None, unless previously added to our database |
| Competitor Follower Stats | None, unless previously added to our database |
Frequently Asked Questions
Q: Why are some of my Creator relationships showing historical data and others are not?
A: If the accounts in Your Creators have been added to Dash Social in the past by other brands, that information will be retrieved when added to your creator list.
Q: Why are some of my Competitors showing historical follower data and others are not?
A: If the accounts in your Competitors have been added to Dash Social in the past by other brands, that information will be retrieved when added to your Competitor set.
Q: Why is my Effectiveness rate higher than expected for historical posts?
A: Historical Reach is unavailable through the Instagram API. Despite this restriction, Dash Social will still calculate your effectiveness, however dividing your engagements by 0.
Q: Why aren't my historical Facebook stats matching what I expect?
A: Dash Social will show exactly what is being sent to us through Meta’s API; however, Meta has confirmed that it cannot guarantee the accuracy of historical data. Instead, we recommend only relying upon historical Facebook data on posts up to 2 years prior to your initial connection.
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