Receiving a Spark Ad Authorization Request as a Creator

What are Spark Ads?

Spark Ads enable brands to amplify organic content by promoting it within TikTok campaigns, enhancing reach and engagement by leveraging authentic influencer posts.

What Does Receiving a Spark Ad Authorization Request Mean?

If you've received a Spark Ad authorization request within the TikTok app, a brand has chosen one of your posts for potential promotion with their advertising spend. This initiative can significantly extend the reach of your content across TikTok.

What Should I Do When I Receive a Spark Ad Authorization Request?

1. Review the Request: Assess which of your posts the brand intends to promote and the specifics of the promotion, including the requested authorization duration.
2. Consider Your Options: You can accept the request, allowing the brand to promote your post, or decline if it doesn't align with your goals or expectations of the partnership. Reach out to your brand partner to discuss further details.

What Happens If I Accept the Spark Ad Authorization Request?

• Duration Control: You have control over how long your content can be promoted. You can specify the duration (e.g., 7, 30, 60, or 365 days) during which the brand is authorized to use your post as an ad.
• Ad Creation: Accepting the request doesn’t automatically create an ad. The brand will still need to go through the ad creation process and launch it through their TikTok Ads account.
• Control Over Content: You maintain ownership of your content. The ad will appear as your original post with a “Paid Partnership” label on it.

What Data Will the Brand Receive?

Only data related to the promoted content's performance is shared. Brands will receive access to aggregated data such as views, engagements, and audience reach of the promoted post. Your personal information and direct messaging insights remain private. 

Why Should I Consider Accepting Spark Ad Authorization Requests?

• Increased Exposure: Promotion can dramatically boost your content’s visibility, helping attract new followers and enhance your profile.
• Monetization Opportunity: This can be a profitable venture, either directly through brand compensation or indirectly through heightened engagement.

What If I Have Concerns or Questions?

Communicate directly with the brand if you need clarification or have specific concerns about the Spark Ad authorization request.

Understanding and managing Spark Ad authorization requests properly allows you to leverage brand collaborations effectively while aligning with your personal content strategy.